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Naked Poppy Curates…and Formulates…Products

New venture says it streamlines "clean" beauty choices for customers.

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By: Christine Esposito

Editor-in-Chief

NakedPoppy, which bills itself as the first clean beauty site powered by intelligent technology, is now active. The site is said to be designed for on-the-go women who seek the highest standards in hand-vetted, luxe, and long-lasting clean makeup. According to the comany, its intelligent proprietary technology enables a personalized, curated experience that simplifies the process of finding just the right products. The company also announced that it has received $4 million in seed funding fro...

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